The research firm has now released some figures related to such viewing, finding that it provides a disproportionately large lift to.Error: Please enter a valid email address Error: Invalid email Error: Please enter your first name Error: Please enter your last name Error: Please enter a username Error: Please enter a password Error: Please confirm your password Error: Password and password confirmation do not match.Its second quarter earnings release showed slow user growth, though on the positive side WPP is doubling its ad spend on the platform. Now,. READ MORE.Here Are the Virtual Shopping Concepts That Most Interest Early Adopters Virtual room design is a particularly interesting concept for AR and VR users.
In fact, the Bing Network accounts for 1 in every 3 explicit core search queries in the US, totaling 5 billion.Now a widely accepted commercial real estate marketing tool,.Ad Agencies Abandon Print in Q2 National TV ad spend was relatively flat, while digital saw double-digit gains.CPG brands have been challenged in recent years by the ascent of private label brands, and new research from The Integer Group finds little solace for name brands.Which Digital Channels Do B2B Buyers Use to Engage With Vendors.The report shows that marketers are awash in data (only 16% report identify lack of data as.European Display Ad Market Goes Programmatic Half of European digital display ad spending is traded programmatically.Mobile apps account for a sizable share of digital time for most content categories,.
In its Q2 report on pay-TV and video trends, TiVo found that while 87% find.Black and Hispanic Adults Increasingly Streaming Audio on Smartphones Also: the top radio formats for Blacks and Hispanics, and the biggest advertising spenders on those formats.Content discovery is becoming a key part of the TV viewing experience, and may be an advantage for subscription video-on-demand services over traditional TV, per research from TiVo.
Slightly more than 4 in 10 American adults trust the mass media to report the news fully, accurately and fairly, according to a new Gallup survey.Industry: Marketing Needs More Human Insights Than Automation The majority of advertisers and agencies feel that marketing needs mostly human insights, with some automation mixed in.Large Companies Are Becoming More Dependent on Smartphone Traffic.After all, those things can be learned or explained in the course of a discussion.But recent survey results from The Creative Group suggest that.
But as it turns out, independent podcasters are most likely to be making money by selling their own services (63%) and products (62%), per.The forecast envisions strong growth in unit sales of virtual reality devices, along with impressive revenue increases for smart.
Online and offline TV models are blurring as traditional pay-TV operators launch standalone streaming apps to compete with entrenched services such as Netflix and Amazon Prime.That follows a prediction last year from Zenith that programmatic trading would account for a majority of global digital display ad.Print was hardest hit (-9%), while radio and TV also saw modest.Video content has been gaining popularity in social media, with research recently showing that more social media marketers plan to increase their video efforts than any other social content type.Three in 10 B2B marketers have exclusive content that they use for lead nurturing, and another 13% plan to create content exclusively for such campaigns within the next year.W-O-M the Primary Way Attendees Learn About Events Event organizers are seeing success from using digital marketing to boost publicity and attract attendees.But they must also face the harsh realities of this generation: Millennials have below-average incomes and net worth, tend to engage more in deal-seeking behavior, are spending less than.But youth seem largely unfazed by ad loads, according to recent data released by Forrester Research.
Sex in Advertising Statistics - Why Sex Sells
As a result, two-thirds of buyers expect to spend more on programmatic audio.Seattle leads the list of the top 25 DMAs, with 37% penetration as of February, followed closely by Los Angeles.Email Considered More Effective Than IM for Workplace Communications More than one-quarter of office workers use IM most commonly on a day-to-day basis, though.Based on facial recognition research fielded among almost 3,000 viewers aged 18-49, FreeWheel determined that both content and ads get an.More than three-quarters of survey respondents said that they look at the channels that best reach their target audience.Youth are turning away from Facebook and to Snapchat, as the theory goes (accompanied by some data).
The headline result is that considerably more B2B content marketers this year than last are focused on building audiences. But. READ MORE.In a new data release, though, Forrester points to an unlikely third wheel:.Podcast audiences continue to grow, and there are signs that advertisers are warming to their receptive audiences.But then again, not a lot: Apple reigns, Facebook and Amazon gain.Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service. Now, a new.Almost Half of US Online Shoppers Have Made A Cross-Border Purchase Online shoppers are using marketplaces more and finding international retailers on them.Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter, reports the Pew Research Center in a recent study, though slightly fewer than half (47%) do so at least sometimes.Interestingly enough, though, the findings suggest that little has changed over the course of the.